Streaming Into the Void - October 11, 2026 - The Emmys Come to Streaming

This week, the Emmys have already embraced streaming, so it makes sense that streaming is where you'll have to watch the Emmys starting next year.

Yeah, that's right.

The Emmy Awards have signed a deal with Amazon and they will be coming to streaming on Prime Video starting next year, which I don't think should come as a shock to anyone.

I mean, pop quiz, who even remembers where the Emmys were broadcast just two weeks ago? Yeah, it'll be an opportunity to watch the Emmys on streaming or on your smart TV.

Will that help the show at all? Probably not.

Their ratings are probably going to go down, but... given that it's going to be on Prime Video, the odds that we're actually going to find out how many people watch seems very low.

I didn't even know the Emmys happened until I heard, oh, Widows Bay won everything.

So yeah, you got me as to what they were broadcast on.

And they've been immediately banished to streaming.

Draw your own conclusions there.

Now, this is an interesting transaction because it kind of, again, reinforces the fact that we are gradually heading toward the digital future we've been awaiting.

A long time ago, a friend of mine, David Make, wrote an article on Box Office Profits called The Future is Streaming.

That article is almost 25 years old now and he had every part of it right all the way back then because he envisioned this playing out.

We know the Academy Awards are going to YouTube and to a lesser extent YouTube TV.

We're now seeing this move And the reality is we're going to keep seeing moves like this because this is how people consume their content now.

And so they're going where the people are.

However, I do expect all kinds of comments along the lines of I didn't even know that was happening because thus far it is challenging to advertise for streaming products like this.

People just don't know about them.

It's that simple.

simple.

And since the Emmys was always kind of a hard sell anyway, since their votes are always so eclectic, I'm not as confident about this move as I am about the Academy Awards.

But I also know how this will work, where Google and Amazon will both claim millions and millions of people watching, even though they might just accidentally hit the button for 10 seconds of viewing.

Here we are.

Welcome to your digital tomorrow.

That's it? Okay.

This week, the Emmys have already embraced streaming, so it makes sense that streaming is where you'll have to watch the Emmys starting next year.

Yeah, that's right.

The Emmy Awards have signed a deal with Amazon and they will be coming to streaming on Prime Video starting next year, which I don't think should come as a shock to anyone.

I mean, pop quiz, who even remembers where the Emmys were broadcast just two weeks ago? Yeah, it'll be an opportunity to watch the Emmys on streaming or on your smart TV.

Will that help the show at all? Probably not.

Their ratings are probably going to go down, but... given that it's going to be on Prime Video, the odds that we're actually going to find out how many people watch seems very low.

I didn't even know the Emmys happened until I heard, oh, Widows Bay won everything.

So yeah, you got me as to what they were broadcast on.

And they've been immediately banished to streaming.

Draw your own conclusions there.

Now, this is an interesting transaction because it kind of, again, reinforces the fact that we are gradually heading toward the digital future we've been awaiting.

A long time ago, a friend of mine, David Make, wrote an article on Box Office Profits called The Future is Streaming.

That article is almost 25 years old now and he had every part of it right all the way back then because he envisioned this playing out.

We know the Academy Awards are going to YouTube and to a lesser extent YouTube TV.

We're now seeing this move And the reality is we're going to keep seeing moves like this because this is how people consume their content now.

And so they're going where the people are.

However, I do expect all kinds of comments along the lines of I didn't even know that was happening because thus far it is challenging to advertise for streaming products like this.

People just don't know about them.

It's that simple.

simple.

And since the Emmys was always kind of a hard sell anyway, since their votes are always so eclectic, I'm not as confident about this move as I am about the Academy Awards.

But I also know how this will work, where Google and Amazon will both claim millions and millions of people watching, even though they might just accidentally hit the button for 10 seconds of viewing.

Here we are.

Welcome to your digital tomorrow.

That's it? Okay.