167 - The Real Value of Outsourcing Your Marketing (The Hidden Cost of Doing Everything In-House)

[upbeat music] I've been working in sports for 20-plus years and then working with teams for over three years in this consulting, supporting, uh, capacity.

The question always comes up whenever outsourcing comes up, that, that topic, that question around outsourcing, most teams immediately focused on the cost.

An out- inside agency costs two grand or five grand or seven grand or $1,000 a month or $3,000 a month or whatever it is, right? But I think, I don't wanna say it's completely the wrong way to evaluate it, but I think it definitely warrants a different way, a different perspective.

The real question in my mind is what revenue opportunities are we missing out because our internal staff is buried? Because if your GM, your marketing director, your ticket sales leader, or heck, even your owner of your team is spending hours resizing graphics, loading up meta ads, building some sort of ticketing page or landing page, creating offers and putting them in the ticketing software, exporting email lists and importing email lists, manually building li- lists, troubleshooting pixels, trying to figure all this stuff out, they're not spending time selling sponsorships, developing community relationships, closing company picnics or group outings or suite outings, improving retention, building relationships with season ticket holders, networking with local businesses and community leaders, or building the strategy that will build from this year and on.

That's the trade-off that nobody talks about.

One sponsorship deal might be worth 10 grand, 20 grand, 50 grand, depending on where you are.

One group outing could be two grand, four grand, 1,000, a suite's 2,500, right? One partnership relationship could drive long-term fan growth for years.

So yes, an outside marketing partner does cost money.

There is no doubt about it.

But sometimes the bigger cost is what your internal staff no longer has time to do.

And honestly, I see this a lot in sports.

Your best people are drowning in execution work, and this is specifically to the teams that have smaller staffs.

If you're a staff that has people that are just graphic and just video and just social media, you have a larger staff, well, like, maybe this isn't relevant to you, but I'm talking specifically to the teams that are stretched.

Your graphics person is also your video person, who's also your merchandise person, who may also be your food and beverage person.

This person's doing a lot.

Your one group salesperson is building relationships and selling group sales, but they're also doing nine other things.

Like, that's the team that I'm talking to right now.

[upbeat music] I've been working in sports for 20-plus years and then working with teams for over three years in this consulting, supporting, uh, capacity.

The question always comes up whenever outsourcing comes up, that, that topic, that question around outsourcing, most teams immediately focused on the cost.

An out- inside agency costs two grand or five grand or seven grand or $1,000 a month or $3,000 a month or whatever it is, right? But I think, I don't wanna say it's completely the wrong way to evaluate it, but I think it definitely warrants a different way, a different perspective.

The real question in my mind is what revenue opportunities are we missing out because our internal staff is buried? Because if your GM, your marketing director, your ticket sales leader, or heck, even your owner of your team is spending hours resizing graphics, loading up meta ads, building some sort of ticketing page or landing page, creating offers and putting them in the ticketing software, exporting email lists and importing email lists, manually building li- lists, troubleshooting pixels, trying to figure all this stuff out, they're not spending time selling sponsorships, developing community relationships, closing company picnics or group outings or suite outings, improving retention, building relationships with season ticket holders, networking with local businesses and community leaders, or building the strategy that will build from this year and on.

That's the trade-off that nobody talks about.

One sponsorship deal might be worth 10 grand, 20 grand, 50 grand, depending on where you are.

One group outing could be two grand, four grand, 1,000, a suite's 2,500, right? One partnership relationship could drive long-term fan growth for years.

So yes, an outside marketing partner does cost money.

There is no doubt about it.

But sometimes the bigger cost is what your internal staff no longer has time to do.

And honestly, I see this a lot in sports.

Your best people are drowning in execution work, and this is specifically to the teams that have smaller staffs.

If you're a staff that has people that are just graphic and just video and just social media, you have a larger staff, well, like, maybe this isn't relevant to you, but I'm talking specifically to the teams that are stretched.

Your graphics person is also your video person, who's also your merchandise person, who may also be your food and beverage person.

This person's doing a lot.

Your one group salesperson is building relationships and selling group sales, but they're also doing nine other things.

Like, that's the team that I'm talking to right now.