Sep 11, 2026 · 14 min · 7 segments
What if the business advice you've been following is exactly what's keeping your business stuck? In this episode, I’m breaking down the **two skills that allow founders to create unconventional…
The number one thing that I tell my clients when I start working with me is always the same thing.
Because this is the number one thing that I see that my clients get so stuck with.
Some of the videos that went the most viral were literally videos where I had no makeup and I was laying in bed and I was just sharing my late night thoughts.
And I can tell you exactly why these are the reels that are going viral because people are craving authenticity more than ever.
So yes, you need to know what you create content for because if all you do is just like share unhinged thoughts and it's all about virality and it's super shareable, then especially if you're somebody who is trying to sell high ticket through your content, that is not going to work.
But what works really well for me, how I am continuously gaining really high quality followers, like everybody that is now coming in my world is actually an entrepreneur or founder.
My account is growing consistently, but at the same time, I'm also having content that converts.
And so that is the mix of, yes, being super relatable, but also having super hyper specific content, calling out your ideal client.
And even if that piece of content isn't performing the best, you got to understand that you can't go for depth and virality at the same time.
The thing that I want to tell you with this is that there is not this one blueprint out there that you can follow that will get you to success.
Because like I said, with my clients, with myself, with all of my friends, the one thing that we all have in common is that we all went a different path.
Like for me, I've built my entire business and I've scaled my business to multi five figure months.
Without a team, without pay ads, purely through organic content, without sending a single cold DM, but by understanding how to be incredibly magnetic in my marketing so that literally people get into my inbox and say, where can I work with you? Never have I ever had anybody come to me and ask for a fucking discount because first of all, I am placing myself as a high ticket coach.
The number one thing that I tell my clients when I start working with me is always the same thing.
Because this is the number one thing that I see that my clients get so stuck with.
Some of the videos that went the most viral were literally videos where I had no makeup and I was laying in bed and I was just sharing my late night thoughts.
And I can tell you exactly why these are the reels that are going viral because people are craving authenticity more than ever.
So yes, you need to know what you create content for because if all you do is just like share unhinged thoughts and it's all about virality and it's super shareable, then especially if you're somebody who is trying to sell high ticket through your content, that is not going to work.
But what works really well for me, how I am continuously gaining really high quality followers, like everybody that is now coming in my world is actually an entrepreneur or founder.
My account is growing consistently, but at the same time, I'm also having content that converts.
And so that is the mix of, yes, being super relatable, but also having super hyper specific content, calling out your ideal client.
And even if that piece of content isn't performing the best, you got to understand that you can't go for depth and virality at the same time.
The thing that I want to tell you with this is that there is not this one blueprint out there that you can follow that will get you to success.
Because like I said, with my clients, with myself, with all of my friends, the one thing that we all have in common is that we all went a different path.
Like for me, I've built my entire business and I've scaled my business to multi five figure months.
Without a team, without pay ads, purely through organic content, without sending a single cold DM, but by understanding how to be incredibly magnetic in my marketing so that literally people get into my inbox and say, where can I work with you? Never have I ever had anybody come to me and ask for a fucking discount because first of all, I am placing myself as a high ticket coach.
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