Speed: Moving Fast Towards What Matters
Sep 9, 2026 · 1 min · 1 segments
"I can buy this thing and have results next week, versus I wait four months and maybe something happens. It's like, I have a problem now." A first look at Anna Shedletsky's conversation with Keith…
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We realized if we could accelerate how fast we were responsive to our customers' needs, how fast we could, like, when they place an order, we could get up and running in their facility, that this was a core, not only a competitive advantage, but it also reduced the cognitive barrier to entry for our customers because we were like, oh, I can, like, buy this thing and I can have results next week versus I buy this thing, I wait four months, and then maybe something will happen.
Like, it's like I have a problem now.
We realized if we could accelerate how fast we were responsive to our customers' needs, how fast we could, like, when they place an order, we could get up and running in their facility, that this was a core, not only a competitive advantage, but it also reduced the cognitive barrier to entry for our customers because we were like, oh, I can, like, buy this thing and I can have results next week versus I buy this thing, I wait four months, and then maybe something will happen.
Like, it's like I have a problem now.
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