Spartan Leadership with Josh Kosnick
Sep 29, 2026 · 49 min · 14 segments
Send us Fan Mail At 18, Blake Erickson led 200 missionaries in Peru. He came home, went commission-only door-to-door, and finished in the top 0.01% of first-year reps. Then he built and led an…
Blake EricksonGuest
Josh KosnickHost
You told us you're passionate about three things you don't always get to talk about.
The science of scaling, leadership that scales, and building world-class teams that scale.
What is the science of scaling actually solving for that most business books, coaches, and or consultants get wrong?
And of those, less than 1% of them are actually accomplishing what we call scale, which is exponential scale.
Scale by definition, in our terms, is a game of multiplication, not addition.
And what I mean by that is there's a lot of companies out there that are growing by 10%, 15%, maybe 20%.
And what we are really trying to attack and solve is we want to identify and understand the formula that creates 100% growth, 200% growth, 300% growth.
And so we spend every waking second trying to identify what are the universal principles that work in every single business despite the industry.
What is the science behind exponential growth? And that is what we wrote about in The Science of Scaling.
And it all starts with... operating from scale what we call by setting an impossible goal if you remember when you read it and then raising your floor to match that goal because the way the way that you most people set goals but their actions don't reflect the level of the goal that it requires from them so if you want to go be a national championship winning team the people that you recruit the coaches that you have the way that you practice has to meet that the same is true in your business and And lastly is a game of focus.
Focus is what you don't do and what you choose to do and how you apply leverage in your business.
So those are a lot of the fundamental concepts, Josh, that we start as the foundation of how we help scale companies.
So in 2021, I went to a Russell Brunson conference, ClickFunnels, if you've ever heard of it.
And this was before Dr. Hardy had written 10X is Easier Than 2X or Gap in the Gain.
And so he was an author, but he was really just kind of starting to get traction.
You told us you're passionate about three things you don't always get to talk about.
The science of scaling, leadership that scales, and building world-class teams that scale.
What is the science of scaling actually solving for that most business books, coaches, and or consultants get wrong?
And of those, less than 1% of them are actually accomplishing what we call scale, which is exponential scale.
Scale by definition, in our terms, is a game of multiplication, not addition.
And what I mean by that is there's a lot of companies out there that are growing by 10%, 15%, maybe 20%.
And what we are really trying to attack and solve is we want to identify and understand the formula that creates 100% growth, 200% growth, 300% growth.
And so we spend every waking second trying to identify what are the universal principles that work in every single business despite the industry.
What is the science behind exponential growth? And that is what we wrote about in The Science of Scaling.
And it all starts with... operating from scale what we call by setting an impossible goal if you remember when you read it and then raising your floor to match that goal because the way the way that you most people set goals but their actions don't reflect the level of the goal that it requires from them so if you want to go be a national championship winning team the people that you recruit the coaches that you have the way that you practice has to meet that the same is true in your business and And lastly is a game of focus.
Focus is what you don't do and what you choose to do and how you apply leverage in your business.
So those are a lot of the fundamental concepts, Josh, that we start as the foundation of how we help scale companies.
So in 2021, I went to a Russell Brunson conference, ClickFunnels, if you've ever heard of it.
And this was before Dr. Hardy had written 10X is Easier Than 2X or Gap in the Gain.
And so he was an author, but he was really just kind of starting to get traction.
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