Crashing Cannes #3: Kay Hsu, Head of Global Creative Lab at Spotify

Fandoms aren’t target audiences—they’re dynamic cultural communities. In the third installment of “Crashing Cannes,” recorded live from Cannes Lions, Jason and Lindsay Harris talk to Kay Hsu, Head of Global Creative Lab at Spotify, about understanding your audience, building experiences fans actually value, and how following her mom’s advice to “burn the bridge” has kept her constantly moving forward. *Brought to you by* Mekanism*.*