Sep 22, 2026 · 17 min · 9 segments
Adrienne has a warning for anyone chasing seven figures: **revenue isn't the same thing as an asset.** In this episode, she walks through the seven signs that you've actually built yourself a very…
Adrienne DorisonHostEmilyHost
think that a lot of the conversation in the entrepreneurial small business space is centered around revenue.

The marketing is all, how much revenue are you generating? Or you can generate six figures this month or whatever.

When I first started, six figures was the year metric that people were marketing.

in the, you know, 12 years that I've been around, but that is like one of the biggest like marketing tactics that people use is to use their revenue as a marketing tool to attract more buyers into their own business or to make that as like a reputation marker of like, Oh, I've made it.

So you should trust me because I make seven figures or even like, Oh, Like, I have a great business because I make seven figures.

And what I want us to understand just as a community here is that revenue is one metric, right? It is not actually a marker of an asset that you have built.

But revenue is... how many sales you've made, right? Not necessarily a marker or an indicator of the type of company that you've built.

And what we help people do is turn that company into a real asset, right? A wealth building tool because it can survive without being dependent on them.

revenue, if your revenue starts to decline as soon as you start to step away, that's probably an indicator of a well-paying job, which there's nothing wrong with that.

But I just want people to make a really intentional choice about what they're actually building, right? Like build the thing you want, not just by default, especially because that's what other people on the internet are telling you to do.

So seven signs, you may have built yourself a very well paying job, not necessarily an asset generating or wealth creating business, right? So number one, you still approve everything or almost everything.
Yeah, because as that should be my job.
Yeah, me to do that.
So if you're still doing that, why are you paying me to do it?

Which is like such a big thing to point out is that a lot of people end up hiring really high level team members, executive level team members, COO, operator, marketing director.

They end up hiring those roles and then they're paying a premium for those roles and they're still making the decision.

hire a VA because if you're still going to make all the decisions around this, you don't need that high paying person.

You're hiring them because they can actually move things forward, make decisions and should be able to do that over time if you've built the right systems and training and information transfer in your business, right? So if you're still approving everything, you have a very well paying job probably.

think that a lot of the conversation in the entrepreneurial small business space is centered around revenue.

The marketing is all, how much revenue are you generating? Or you can generate six figures this month or whatever.

When I first started, six figures was the year metric that people were marketing.

in the, you know, 12 years that I've been around, but that is like one of the biggest like marketing tactics that people use is to use their revenue as a marketing tool to attract more buyers into their own business or to make that as like a reputation marker of like, Oh, I've made it.

So you should trust me because I make seven figures or even like, Oh, Like, I have a great business because I make seven figures.

And what I want us to understand just as a community here is that revenue is one metric, right? It is not actually a marker of an asset that you have built.

But revenue is... how many sales you've made, right? Not necessarily a marker or an indicator of the type of company that you've built.

And what we help people do is turn that company into a real asset, right? A wealth building tool because it can survive without being dependent on them.

revenue, if your revenue starts to decline as soon as you start to step away, that's probably an indicator of a well-paying job, which there's nothing wrong with that.

But I just want people to make a really intentional choice about what they're actually building, right? Like build the thing you want, not just by default, especially because that's what other people on the internet are telling you to do.

So seven signs, you may have built yourself a very well paying job, not necessarily an asset generating or wealth creating business, right? So number one, you still approve everything or almost everything.
Yeah, because as that should be my job.
Yeah, me to do that.
So if you're still doing that, why are you paying me to do it?

Which is like such a big thing to point out is that a lot of people end up hiring really high level team members, executive level team members, COO, operator, marketing director.

They end up hiring those roles and then they're paying a premium for those roles and they're still making the decision.

hire a VA because if you're still going to make all the decisions around this, you don't need that high paying person.

You're hiring them because they can actually move things forward, make decisions and should be able to do that over time if you've built the right systems and training and information transfer in your business, right? So if you're still approving everything, you have a very well paying job probably.
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