Why Most People Are Using AI Wrong (And What I’m Doing Instead)

Have you ever asked ChatGPT, Claude, or whatever AI tool you use something like, what's the best email I should send this week? Or who are my most engaged subscribers? Or what should I launch next? Or why are people unsubscribing? The problem is that ChatGPT doesn't actually know.

Not really.

Because ChatGPT, Cloud, whatever AI tool you're using, does not know your business.

It doesn't know your audience.

It doesn't know your email list.

It doesn't know your subscribers.

It doesn't know your customers.

It only knows what you tell it.

And that's where most people get stuck.

They are asking AI for personalized answers using generic information.

That's like asking a doctor to diagnose you without ever looking at your medical records.

Yep.

Now, imagine something totally different.

Imagining opening your favorite AI platform and asking, who were my most engaged subscribers this month? And instead of guessing, it actually knows.

Imagine asking, what segment of my audience should I email this week? And instead of giving generic advice, it looks at your actual list.

Imagine asking, what lead magnet is performing best? Which subscribers haven't opened in 90 days? Which subscribers might be ready to buy? Which tags are driving the most growth? And getting real answers based on your business, not somebody else's, your business.

That's what Kit's new MCP connection is designed to do, and I have been loving it.

Now, here is the simplest way that I can explain it.

Think of AI like an incredibly smart assistant.

Without MCP, that assistant is smart, but it doesn't know your business.

With MCP, it's like giving that assistant access to your office.

your files, your notes, your customer records, your email platform, your customer data.

And now suddenly the advice becomes personal, relevant, useful, and actionable.

And here's the part that really got my attention.

It's not just about getting answers, it's about taking action.

Have you ever asked ChatGPT, Claude, or whatever AI tool you use something like, what's the best email I should send this week? Or who are my most engaged subscribers? Or what should I launch next? Or why are people unsubscribing? The problem is that ChatGPT doesn't actually know.

Not really.

Because ChatGPT, Cloud, whatever AI tool you're using, does not know your business.

It doesn't know your audience.

It doesn't know your email list.

It doesn't know your subscribers.

It doesn't know your customers.

It only knows what you tell it.

And that's where most people get stuck.

They are asking AI for personalized answers using generic information.

That's like asking a doctor to diagnose you without ever looking at your medical records.

Yep.

Now, imagine something totally different.

Imagining opening your favorite AI platform and asking, who were my most engaged subscribers this month? And instead of guessing, it actually knows.

Imagine asking, what segment of my audience should I email this week? And instead of giving generic advice, it looks at your actual list.

Imagine asking, what lead magnet is performing best? Which subscribers haven't opened in 90 days? Which subscribers might be ready to buy? Which tags are driving the most growth? And getting real answers based on your business, not somebody else's, your business.

That's what Kit's new MCP connection is designed to do, and I have been loving it.

Now, here is the simplest way that I can explain it.

Think of AI like an incredibly smart assistant.

Without MCP, that assistant is smart, but it doesn't know your business.

With MCP, it's like giving that assistant access to your office.

your files, your notes, your customer records, your email platform, your customer data.

And now suddenly the advice becomes personal, relevant, useful, and actionable.

And here's the part that really got my attention.

It's not just about getting answers, it's about taking action.