Beyond Breaking News: What it Actually Takes to Get Featured in Bloomberg Law (with Editor-at-Large, Jessie Kamens)

You have expertise. You have an idea. But is it something people actually need to hear? In this episode of *So Much To Say: A Legal Podcast For People*, Megan Senese and Jennifer Ramsey chat with Jessie Kamens, Editor-at-Large for Bloomberg Law’s News, Insights, and Commentary, about what makes an idea worth publishing, how to build relationships with editors, and what lawyers and legal marketers should know before hitting send on their next pitch. Jessie pulls back the curtain on what Bloomberg Law is actually looking for: useful ideas, actionable insights, and the right people to help readers understand the issues shaping the profession. She shares why traditional client alerts aren’t cutting it, how PR and communications teams can strengthen a pitch, and why relationships with editors matter. They also dig into how AI is changing legal thought leadership and why, no matter what tools you use, your expertise, judgment, and human perspective still need to come through. Because getting published isn't just about producing more content. It's about having something worth saying. You’ll hear about: - What Jessie does as Editor at Large for Bloomberg Law’s News, Insights, and Commentary - How Bloomberg Law decides which ideas and contributors are worth pursuing - Why Jessie is increasingly interested in finding the right people, not just the right topics - What makes a pitch useful, actionable, and worth someone’s click - Why traditional client alerts are no longer enough - How PR and communications teams can make lawyers’ ideas and pitches stronger - The importance of building genuine relationships with editors - Why a thoughtful subject line and a well-targeted pitch still matter - Whether it’s okay to follow up when you haven’t heard back - How Bloomberg Law’s approach to AI-assisted writing has evolved - Why AI can support your thinking without replacing your expertise or human perspective - How AI may fundamentally change the way junior lawyers learn and develop judgment - The topics Jessie wants lawyers and legal professionals to pitch right now About Jessie Kamens:  Jessie Kamens is Editor-at-Large for Bloomberg Law’s News, Insights, and Commentary, where she works with lawyers, professors, retired judges, and other legal professionals to develop commentary on the issues shaping the profession. During her 18 years at Bloomberg and its predecessor, BNA, Jessie has held roles across legal news and product development, including leading Supreme Court news coverage and helping launch Bloomberg Law’s business of law reporting group. Learn More: - Connect with Jessie Kamens - Explore Bloomberg Law - Have an idea? Pitch Bloomberg Law’s Insights team - David Wang’s Bloomberg piece - Hugh Carlson/Megan Ma Bloomberg piece Related episodes: - What Happens When the Rule of Law Is Put to the Test? (with Law Firm Partner, Neel Chatterjee) - Even My Kids Know: Business Development is About Trust (Minis with Megan) **This episode is brought to you by:** ICVM Hawk ICVM Hawk is a digital marketing and AI solutions consultancy that helps law firms build stronger brands and future-ready marketing systems. They specialize in data-backed brand strategy, web design and development, SEO- and AI-optimized content and AI-enabled marketing system designed to improve visibility, credibility, and long-term growth. ICVM Hawk's solutions help law firms and legal marketing teams scale without losing the trust that matters most. Visit icvmhawk.com to learn how your firm can benefit.  Stay Connected: Love So Much To Say? Let us know! Drop a review, give us 5 stars in your favorite podcast app, and tell us what made you laugh, think, or just go “yep, that’s me.” Every review helps us reach more awesome humans who want to make legal…well, human.  Want to go deeper? Curious about 1:1 coaching with Megan or Jen? Or want the inside scoop on stage? Hit us up below, we’d love to chat! - Learn more about stage - Connect with Megan Senese - Connect with Jennifer Ramsey