Aug 5, 2026 · 43 min · 11 segments
Dan opened Violent Stone in St. Petersburg without a background in pizza or restaurants. What started as a small idea is now a busy Philly-inspired pizza and cheesesteak shop with 45 employees, a…
Bruce IrvingHost
What's going on, y'all? This is Bruce from Pizza Marketing, and today I'm talking with Dan.

But this was one of our visits we did, and again, this is a longer version of our in-shop visit.


They're doing sourdough pizza and Philly cheesesteak in St. Petersburg, and they're super busy.

And listen, the operation was good, but they have a spot that they grew into, and it's by no means set up the way that I would set it up if we could start from scratch, and we'd talk about that on the video.

But he's doing a tremendous amount of sales there, so much so that he's opening up a second spot.

And he walks us around and shows us how he does things and how he does the dough and how he operates the business.

And we walk you around and talk about things as I see them and as we are either passing by it or stopping to document it.
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What's going on, y'all? This is Bruce from Pizza Marketing, and today I'm talking with Dan.

But this was one of our visits we did, and again, this is a longer version of our in-shop visit.


They're doing sourdough pizza and Philly cheesesteak in St. Petersburg, and they're super busy.

And listen, the operation was good, but they have a spot that they grew into, and it's by no means set up the way that I would set it up if we could start from scratch, and we'd talk about that on the video.

But he's doing a tremendous amount of sales there, so much so that he's opening up a second spot.

And he walks us around and shows us how he does things and how he does the dough and how he operates the business.

And we walk you around and talk about things as I see them and as we are either passing by it or stopping to document it.