Gift Guide PR: 10 Most Common Questions Answered by Shopping Editors

🎁 Want Your Product Featured in Holiday Gift Guides? What do shopping editors *really* want when they're putting together holiday gift guides? In this episode, you'll hear shopping editors from **Forbes, the New York Post, Brides, Byrdie, Brit + Co, and more** answer the most common **Gift Guide PR** questions I get from product founders. We cover everything from pitching **pre-orders, books, gift cards, and services** to whether you need to send samples, how to position products that aren't traditional gifts, and what actually catches an editor's attention. **In this episode, you'll learn:** ✨ Can you pitch pre-orders for gift guides?  ✨ Do journalists need product samples?  ✨ Are gift cards and services good gift guide pitches?  ✨ How to pitch products that aren't "gift" products  ✨ Should you include statistics in your pitch?  ✨ Can you mention previous media coverage?  ✨ How to repitch for Valentine's Day, Mother's Day, and other seasonal gift guides. If you're planning your **holiday PR strategy** or want to land more shopping features this year, this episode is packed with practical advice directly from the editors making the decisions.  **Want more people to discover, trust, and buy from your business without spending thousands on ads or a PR agency?** In my free AI Visibility Masterclass, I'll show you how small business owners are using PR, media features, and credibility signals to get recommended by AI tools like ChatGPT, land press opportunities, and become the obvious choice in their industry. Watch here:  www.gloriachoupr.com/masterclass - Join the Small Biz PR Facebook Group to get the best PR Tips - DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr - Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou