Jun 22, 2026 · 22 min · 10 segments
Barry Cryan is the CEO, and founder of DoMoreBetter, where he helps ambitious business owners reclaim their time, scale with systems, and operate as their highest-performing selves. Through a blend of…
Barry CryanGuest
Liz DruryHost
Yeah, it's huge, really, because the power of networking, like I advertise, you know, these Facebook ads and different methods to advertise things.

It is far more powerful than paid advertising for me because number one, what you're doing is there's a trust factor that comes now, especially with things online and AI and all this.

And it takes a lot for people to actually engage and actually to follow through and build a bit of trust with someone.

But when you actually meet someone in person or even online, in a room, generally, number one, you're all in the room together for a purpose.

It could be a certain network, an event, it could be a launch, it could be a conference.

So they're generally kindred spirits in that they want the kind of same things out of it.

typically people that have a lot in common with, but it's so much easier to actually build up trust with people from a network and point of view.

And that trust will come back to you over and over again, because even if they don't necessarily need what you need, they will know somebody that does.

And word of mouth is probably one of the most important ways to build trust in a business.

any advertising you can do for example i was at a conference in dublin there just in january there's some brilliant speakers but the the the context that the content text that i got from that were were um worked like like it was expensive for one like the context i got from that were just so powerful and again they they were actually more than that because they had they knew people that wanted to know me.

It's almost like, I'd love to see the stats on it, but whatever that network you have around you, there's a multiplier effect on the amount of people that get impacted on that through the conversation they have with the next person, the next person, and the next person.

And I just thought that was such a great reference point, that conference, because it's something that I'm looking to spend more time doing right now.

I'll tell you a story now about the first day of that conference we basically had to go for dinner the night before and I was going in on my own I was really nervous about actually I speak online I do all these things I was more nervous about that than anything else I've ever done before room full of people and I was like what all these things going on apart from knowing nobody I don't want to speak to, I don't want to stand in a corner on my own but it was such a relief because you go into a room everybody is in the exact same position everybody is there on their own and everybody wants to know you, get to know you, everybody wants to talk but I felt so good after, it was like a muscle that got strengthened and actually multiple times since I've done the same thing and I've been fine about it so it does it can be a scary thing to do sometimes but never regretted and it's actually something I'm looking to do more and more and more now moving forward.

Yeah, it's huge, really, because the power of networking, like I advertise, you know, these Facebook ads and different methods to advertise things.

It is far more powerful than paid advertising for me because number one, what you're doing is there's a trust factor that comes now, especially with things online and AI and all this.

And it takes a lot for people to actually engage and actually to follow through and build a bit of trust with someone.

But when you actually meet someone in person or even online, in a room, generally, number one, you're all in the room together for a purpose.

It could be a certain network, an event, it could be a launch, it could be a conference.

So they're generally kindred spirits in that they want the kind of same things out of it.

typically people that have a lot in common with, but it's so much easier to actually build up trust with people from a network and point of view.

And that trust will come back to you over and over again, because even if they don't necessarily need what you need, they will know somebody that does.

And word of mouth is probably one of the most important ways to build trust in a business.

any advertising you can do for example i was at a conference in dublin there just in january there's some brilliant speakers but the the the context that the content text that i got from that were were um worked like like it was expensive for one like the context i got from that were just so powerful and again they they were actually more than that because they had they knew people that wanted to know me.

It's almost like, I'd love to see the stats on it, but whatever that network you have around you, there's a multiplier effect on the amount of people that get impacted on that through the conversation they have with the next person, the next person, and the next person.

And I just thought that was such a great reference point, that conference, because it's something that I'm looking to spend more time doing right now.

I'll tell you a story now about the first day of that conference we basically had to go for dinner the night before and I was going in on my own I was really nervous about actually I speak online I do all these things I was more nervous about that than anything else I've ever done before room full of people and I was like what all these things going on apart from knowing nobody I don't want to speak to, I don't want to stand in a corner on my own but it was such a relief because you go into a room everybody is in the exact same position everybody is there on their own and everybody wants to know you, get to know you, everybody wants to talk but I felt so good after, it was like a muscle that got strengthened and actually multiple times since I've done the same thing and I've been fine about it so it does it can be a scary thing to do sometimes but never regretted and it's actually something I'm looking to do more and more and more now moving forward.
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