Chanel Clark: How to build a community for your business

How to build a community for your business, from Chanel Clark, who grew The Marketing Club from a monthly coffee for 30 marketers to 19,000 across Australia and New Zealand. You'll come away with the three things to settle before you start, why showing up consistently matters more than the launch, and what happens when organic growth outruns the plan. Chanel announced The Marketing Club from a stage, counting down from three, with three bullet points of a plan. 180 marketers joined in the first week. She talks about why community breaks the "you are not your customer" rule, why saying you don't know what you're doing gets people on your side, and how a 900-likes challenge got Jon Evans to Marketer's Day in Sydney and Auckland on back-to-back days. Recorded live at the Podcast Bach at the Business Expo in Auckland. Thanks to Stu Lees for creating it. Chapters 00:00 Can't commit long term? Don't start a community 01:45 The marketer who was always a team of one 05:00 From a coffee meetup to 19,000 marketers 08:15 Why community breaks the "you are not your customer" rule 11:15 Organic growth is amazing, and terrifying 12:30 How she got Jon Evans to two cities in two days 17:15 Any business can build a community 20:15 The three basics before you start Guest Chanel Clark, founder of The Marketing Club. She built a 19,000-strong marketing community by accident, and now teaches businesses to build their own on purpose. Subscribe to Bright Objects, our newsletter: sharp lessons on marketing and growth from inside ambitious businesses, every few weeks. https://brightobjects.europa.nz/ Dave Hayward on LinkedIn: https://www.linkedin.com/in/haywarddave/ Europa Creative Partners: https://www.europa.nz/ Slideshow with Dave Hayward is a conversation series with founders, marketers and leaders about AI, business and the future of work, hosted by Dave Hayward of Europa Creative Partners. \``` Tags: how to build a community, community building, community marketing, brand community, The Marketing Club, Chanel Clark, Slideshow with Dave Hayward