Jun 23, 2026 · 36 min · 12 segments
Are you feeling the need to reinvent yourself? Do you wonder how personal transformations can reshape your business? Are you curious about what it’s like to fully embrace every facet of who you are as…
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Krista GrassoHost
Welcome to Simplify to Scale, a show dedicated to helping you scale a high impact and high profit business that you love without all of the complexity and chaos that can keep you trapped in the day to day.

I'm your host Krista Grasso and with decades of scaling experience, I know what actually works and what's just hype.

So if you are done with all of the one size fits all scaling advice, and all of the overnight success promises.

And instead, you want proven practical strategies that will help you simplify operations, elevate your leadership, amplify profits, and scale sustainably.

Today, I'm gonna give you a little sneak peek behind the scenes of what's going on in my life, in my businesses, and all the things.

So if you are a longtime listener of the show, If you've been following my journey or have a little bit of curiosity as to where I'm taking things next, what some of the shifts are that I'm making, why I might be making those shifts, this episode is for you.

And if you find yourself at almost like a threshold moment, you are in the middle of your own identity evolution or you're in the middle of making some big decisions where there's something in your life or in your business that you feel like you're moving away from, but you have not yet fully stepped into whatever is next yet, then you also will want to listen to this episode because that's a lot of what we're going to be talking about.

So in case you are new here, I'm going to give you a real quick little catch up and then I'm going to share with you where we are at.
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