Ep 364. The Opportunity Is in the Follow-Up!

I think what I'm learning with Roped is that really opportunities come up and you really need to turn those opportunities into business.

So I want to talk about, it sounds very simple, but it's probably one of the biggest differences between people who create opportunities and business and people who actually turn those opportunities into business.

And I think one of the... finding things with turning business opportunities into businesses is the follow-up.

and uh we're doing a debrief coming off of uh this roped event um and even we use it in coastal and coastal with the follow-up to you know quotes and and projects and stuff like that so again as you know we recently um had our roped event it was awesome having crest involved landscapers business owners different organizations really all seeing where the industry is headed and we were able to demonstrate all of our equipment automation safety labor reducing costs, expenses, gas expenses, and, uh, The thing is, with that event, it's really only the starting line.

I think you can host the greatest event in the world.

You can go to every conference.

You can shake 100 hands.

You can give out business cards, appear on podcasts.

But if you don't follow up, I think most of those opportunities will disappear.

And really, I think everyone is always excited at the time.

Yes, let's talk.

I'm really interested.

Then everyone goes back to work and the emails pile up and they get back into their business and their phones keep ringing and their lives take over.

And it doesn't mean that they're not interested.

It just means that you have to help the move, help move the conversation forward.

And that was one of my biggest takeaways from with everything that's happening with rope right now.

It's the lead comes in and then it's the followup.

It's the, um, It's the different contacting people that are interested.

And until they say no, then I think it's, I'm out and you can stop.

But, um, you know, we've been having conversations with landscapers, municipalities, colleges, public agencies, and, um, I think there is an opportunity to always keep pushing the ball down the field, as I like to say, as turning those opportunities into business based off a conversation.

What is the next step? Are you sending an email? Are you scheduling a demo? Are you putting together a proposal? Are you making sure the decision makers are involved? Are the right people involved? And even generating work off of Driving by a business that you see the lawn is not taken care of or not looking good or the snow isn't plowed and you want to just pop in there initially and then keep following up because we'll follow up soon as a strategy.

That's the thing I'm learning here.

As we build roped and bigger opportunities require, I think, patience.

Sometimes selling a piece of equipment to a homeowner or to a landscape company, that can move quickly.

But working with different authorities and municipalities and colleges, public procurement and all that is challenging.