Ep 362. Fill the Schedule with Aeration and Seeding!

But flipping focus over onto coastal aeration and overseeding.

Man, we're a couple of weeks out and trying to get as many as I can locked in prior to COVID.

you know, September, let's get everything locked in.

And why and how I'm doing that, and I've done it year after year, is just targeting my current customer base.

So it is, you know, not a heavy lift.

I think your easiest customers and your easiest sales are to your existing customers.

Because People get, again, people get obsessed of finding new leads, new customers.

When you have people, hundreds sometimes, thousands of customers that are already paying you.

So it's not reinventing the wheel.

We're just really just hitting our current customer base.

And even going back through who got aerated and seated last year, who got aerated and seated the year before that.

And emailing, texting, you know, Social media and just reminding people that aeration and seating is coming and we're starting to build a schedule and creating some pressure, if you will, just saying, hey, there's limited spots available.

We're we're doing this only for a limited time.

So something to really.

Get on is is is not assuming that your customers already know that you offer it.

You might have some new customers that don't even know that you offer that service.

So give give people a reason to act now.

You know, it's it's.

Instead of saying, hey, we offer aeration overseeding, I would say, hey, we're offering, you know, we're building out our schedule now.

Routes are filling up.

And we really want you to reach out.

So you want to... have some urgency without being having overly fake.

But it's true that you need to order the seed, get your equipment ready and get ready to go.

So and we're going to repeat market this.

We're going to send multiple email accounts, not that we're going to do it in not email accounts, emails to these accounts saying, hey, time is ticking, last call.