Aug 25, 2026 · 48 min · 11 segments
This week on Should I Care? we (Sophie Griffiths & Ruthie Walmsley) get into September launches, & what's actually working in 2026. September is typically go time for courses & service offer…
Sophie GriffithsHost
Ruthie WalmsleyHost
I think there's like an interesting conversation around like, what is launching? Like you said, I've launched things, but I wouldn't say I've done a launch.
Actually, I'll take you back a few steps because traditionally September is like, I would say for the service industry, anyway, service businesses online, September is go time.
When I used to work with econ brands, obviously you're really more looking at Black Friday, Christmas.
But I think for service brands, September has always been a really big month.
And I remember pre-COVID and even the few years after COVID, that was when the big money was made.
seen a real shift in maybe people being like, do you know what? Live launching isn't the only
It's like September became such a big thing that everybody was launching that there was just so much competition.
So, you know, you say, oh, I can't come to your workshop because I'm already signed up to two others.
I think there's like an interesting conversation around like, what is launching? Like you said, I've launched things, but I wouldn't say I've done a launch.
Actually, I'll take you back a few steps because traditionally September is like, I would say for the service industry, anyway, service businesses online, September is go time.
When I used to work with econ brands, obviously you're really more looking at Black Friday, Christmas.
But I think for service brands, September has always been a really big month.
And I remember pre-COVID and even the few years after COVID, that was when the big money was made.
seen a real shift in maybe people being like, do you know what? Live launching isn't the only
It's like September became such a big thing that everybody was launching that there was just so much competition.
So, you know, you say, oh, I can't come to your workshop because I'm already signed up to two others.
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