The messaging mistake new business owners make on social media (i'm guilty too)

So your social media reach has dropped... But you're not sure what changed. You've been posting, and trying to prove yourself, but it seems like the more you want it, the further away it gets. The answer might have nothing to do with your strategy. It might be a mistake that lives entirely in your head.  In this episode, Jenna gets real about the mindset trap that snuck into her messaging and tanked her views, her sales, and her morale — and how she caught herself and turned it around. **Ready to get clients from Instagram without spending all day on your phone?** Start with Jenna's free choose-your-own-adventure Instagram training below. You'll walk away knowing exactly what you need to be doing on Instagram right now, based on where your business is and where you want to go — and you'll have the chance to learn more about Magic Marketing Machine and how to join. 👉 https://www.videoask.com/f7xjzo38p  **In this episode, you'll hear:** - The mindset that turned into a messaging mistake Jenna made for months that hurt sales - What "pick me energy" looks like in a business owner's content - Why using expert jargon and overwriting your social media posts signals insecurity, not authority - The sales psychology truth about why every purchase decision is emotional — no matter how sophisticated your ideal client is - What one Magic Marketing Machine client did differently that led to a 1,000% increase in Instagram reach - Why you need to stop trying to look smart in your social media content - Why simple language isn't a sign you're NOT an expert — it's a sign that you are one **Key takeaway:** Your social media content isn't for you. It's for the person on the other side of the screen. The moment Jenna stopped trying to prove herself and went back to making things easy, fun, and clear for her audience, her business returned.  *New to the show? Shiny New Clients is the podcast for women who own service-based businesses and want to attract clients through Instagram — without hiring a social media manager or dancing on camera. Subscribe so you never miss an episode.* 🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine 🎉 **Get clients from Instagram!** **Tap here to work with Jenna Harding  inside Magic Marketing Machine!** https://www.magicmarketingmachine.com ✨**Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"** https://parkdale-republic.lpages.co/evergreen-webinar-registration/ **Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)** https://parkdale-republic.lpages.co/10-sales-calls-new **Music by Jordan Wood** **Hosted by Jenna Harding *(Warriner)*, *Creator of Magic Marketing Machine***