Part 1: A $40k Launch vs. A $2k Launch; What went wrong?

I messed up and I know exactly why I had a flopped launch and I cannot even believe that I broke all of my rules.

I made the worst choices and it shows.

I launched two programs in four months and one was a 2K show launch and it is very obvious why.

Let's break it down.

You might have a service.

You might have a brick and mortar.

You might have a local-based business.

You might have a studio or a spa or a small agency.

And even though I'm going to be talking about online business and launching an online program right now, it's still relevant to you because all of these principles of marketing apply.

These aren't exclusive to online business.

They aren't exclusive to promoting an online program.

They are completely 100% relevant to you and your business as well.

So listen close so we don't all make the same mistakes.

But you know what? At the same time, we will.

We will, both of us, you and I, continue to make these mistakes because it's kind of part of the game.

What went wrong? Could it be that I didn't do anything right? Yes.

Yes.

So firstly, you know, I love Amy Porterfield's podcast.

And one of the things she talks about all the time is knowing your numbers.

Know your numbers, know your conversion rates, know your traffic numbers, all of that.

And we talk about this a lot in booked out offers.

I did know my numbers and my numbers were telling me that people didn't want the coaching calls.

People didn't want them.

And this actually happened like June of last year.

My husband ran some reports of everything that we had sold online.