How to Build a Brand People Can't Ignore (with Marjorie Malpass)

Yes.

I have another tip.

I have a tip for you.

Oh, I want a tip.

Okay.

So another one that I just wrote an email about, so it's top of mind, but is I like to tell people to use really specific metaphors or analogies when they're explaining things.

So an example would be.

When I closed my agency, it's like that moment in Boy Meets World when Topanga, who had famously long and luscious hair, takes out scissors and just cuts off her own hair in the middle of the hallway.

Because at first she felt like this like really powerful girl boss, like nobody can stop me.

But the second the hair was in her hand, she starts her eyes go wide and she like starts to panic.

And she's like, oh, my God, what have I done?

That's very funny.

So using using like an analogy for a TV show music, I mix up analogy and metaphor all the time, but like, you know, TV shows, music books, you've read things that you're into to explain concepts to people because anybody can explain the concept.

Anybody can teach it, but only you are going to teach it like that.

Yeah, to make an impact on someone you've just met, finding common ground as fast as you can is the best way for you both to feel more comfortable to bring more of you into the conversation.

And instead of trying to figure out what the other person wants, You can give them, yeah, these little snippets of Boy Meets World.

Now, obviously, tell me you're a millennial without saying you're a millennial.

Yeah.

Boy Meets World.

My references would be, you know, more about electric company sketches and early Sesame Street.

So, but those little dibs, little dabs, you can do it safely.

People think, sometimes people think that being yourself means you have to show everything.

No, no.

Having social armor means having a little card of things that you are happy to talk about, that you nerd out about, that are important to you, to open up conversation with people.

Wait, tell me more about social armor.