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I noticed most of them found me through social media, big surprise, but the other people who maybe came into me from a referral or who I knew from a past life or a past job, they still, in a way, came in from social media because it's not like I was seeing them every day.
It was because of my content that they knew what I was up to, and it kept me top of mind for them.
So for instance, one of my college professors hired me to run the social media for his new business, 'cause, you know, at that point it's 10 years after college, and he only knew that I did social media because of what he saw on social media.
So even your family, your friends, your network, your old colleagues, social media is going to be the thing that tells them who you help, how you can help them, and how they can hire you.
Actually, just today, I was looking through my Facebook stories, which I don't even...
I never look at those, and I saw an old face, someone I used to improvise with, lovely girl, Meredith, and she was saying, "Hey, does anybody have a room that they want a freshen up, they want to... a redesign?" Because she's doing interior design.
We want to put an addition on the house, and my husband and I have no idea how it should look." So I messaged her right away, like, "Of course I will pay you for your interior design skills." She lives on the other side of the country.
Thanks to social media, I do, and it's an easy yes because I already know her and I already trust her.
It's gonna be a part of your bootstrappy strategy because it keeps you top of mind.
And even if you meet someone, say, networking or at an event, they're probably going to check out your website and your social media to see what you're all about, especially if they're not ready to buy right in that moment.
I noticed most of them found me through social media, big surprise, but the other people who maybe came into me from a referral or who I knew from a past life or a past job, they still, in a way, came in from social media because it's not like I was seeing them every day.
It was because of my content that they knew what I was up to, and it kept me top of mind for them.
So for instance, one of my college professors hired me to run the social media for his new business, 'cause, you know, at that point it's 10 years after college, and he only knew that I did social media because of what he saw on social media.
So even your family, your friends, your network, your old colleagues, social media is going to be the thing that tells them who you help, how you can help them, and how they can hire you.
Actually, just today, I was looking through my Facebook stories, which I don't even...
I never look at those, and I saw an old face, someone I used to improvise with, lovely girl, Meredith, and she was saying, "Hey, does anybody have a room that they want a freshen up, they want to... a redesign?" Because she's doing interior design.
We want to put an addition on the house, and my husband and I have no idea how it should look." So I messaged her right away, like, "Of course I will pay you for your interior design skills." She lives on the other side of the country.
Thanks to social media, I do, and it's an easy yes because I already know her and I already trust her.
It's gonna be a part of your bootstrappy strategy because it keeps you top of mind.
And even if you meet someone, say, networking or at an event, they're probably going to check out your website and your social media to see what you're all about, especially if they're not ready to buy right in that moment.
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