Oct 8, 2026 · 15 min · 9 segments
Exposure Triangle Mastermind is open: https://john-bunn.com/exposure-triangle I got my feelings hurt this weekend. I was working alongside some incredible…
John BunnHost
[clears throat] So I've been thinking lately that I don't know when or how it happened, but I, I guess I have found myself in a luxury market.
And this comes on the heels of two weekends in a row where in the course of two weeks I made, what was it? About fifty-five thousand dollars total for two weddings.
And I had to stop and like run that math because I'm like, "What in the heck? How is that even possible?" And I think about all the stuff that I, I teach, the exposure triangle, consultation calls, how to like raise your prices, and just like this walk, I'm not trying to sound like a fortune cookie, it's just been one small step at a time.
I'm actually twenty minutes into this walk and, um, you know, I've gone more than like a mile and a half already, and I don't know, it's just one step at a time.
And then this last weekend I did a wedding that I'm gonna guess the budget was probably a million, million and a half.
And the nuts and bolts of this wedding are roughly the same as any wedding I've ever done.
And what I mean by that is the buyer has money, and they are used to getting a high quality product.
And I was just thinking about like, um, the fact that for this, the video on this one, I, I brought in about twenty, twenty-five thousand dollars, which, you know, if you're listening some of you might be like, "What? That's insane," and some of you might be like, "I charge more than that." I mean, so it's relative.
And real quick to break down the, the package for you, they got me at their rehearsal dinner for four hours the night before, and they also got me and two other shooters the full day for twelve hours.
[clears throat] So I've been thinking lately that I don't know when or how it happened, but I, I guess I have found myself in a luxury market.
And this comes on the heels of two weekends in a row where in the course of two weeks I made, what was it? About fifty-five thousand dollars total for two weddings.
And I had to stop and like run that math because I'm like, "What in the heck? How is that even possible?" And I think about all the stuff that I, I teach, the exposure triangle, consultation calls, how to like raise your prices, and just like this walk, I'm not trying to sound like a fortune cookie, it's just been one small step at a time.
I'm actually twenty minutes into this walk and, um, you know, I've gone more than like a mile and a half already, and I don't know, it's just one step at a time.
And then this last weekend I did a wedding that I'm gonna guess the budget was probably a million, million and a half.
And the nuts and bolts of this wedding are roughly the same as any wedding I've ever done.
And what I mean by that is the buyer has money, and they are used to getting a high quality product.
And I was just thinking about like, um, the fact that for this, the video on this one, I, I brought in about twenty, twenty-five thousand dollars, which, you know, if you're listening some of you might be like, "What? That's insane," and some of you might be like, "I charge more than that." I mean, so it's relative.
And real quick to break down the, the package for you, they got me at their rehearsal dinner for four hours the night before, and they also got me and two other shooters the full day for twelve hours.
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