Oct 1, 2026 · 14 min · 9 segments
✅ Grab my free guide "10 Discovery Call Mistakes" https://john-bunn.com/free-guide 💻 Check out my shop for templates: https://john-bunn.com/shop I had a…
John BunnHost
And it just got me really... thinking about the whole process, the whole framework that I've been putting out there, and the framework of the exposure triangle being this how to get exposure, how to get people to reach out, how to get people to know that you exist so that you can create a better brand, better work, and better network, which is... great.

And then the thing that I'm digging into and kind of developing right now is that's a lot of the external side of things in your business, you know, like the brand that people see, the network that, you know, that you have externally, and then the work that people see.

And then I The main thing that I feel like I add a lot of value just over the years of 20 years of doing consultations and sales and advertising and marketing degree and countless business books and mentor sessions and coaching is this idea that sales has always come really naturally to me.

And when I talk to people, there's a lot of internal sides of things that need work.

Once we've built this brand and this work and this network, that usually spits off more people interested.

know how to sell to them? How do you know how to guide them? And I think that's the key word is like this guide.

And I think about Donald Miller and StoryBrand and being the guide and just mindset is so important.

Mindset towards money, mindset towards success, abundance or lack, the way you come into a sales call, the way that you just set everything up can feel very transactional or very relational.

And it's a work in progress always, but I'm just, I'm realizing the importance of the mindset that we have and what are we doing internally? What's our self-talk? Do we go into these consultations with any type of like guide or script or what are we, what are we thinking? Because the best consultations I have are I get them to going from the transactional to the relational.

And it just got me really... thinking about the whole process, the whole framework that I've been putting out there, and the framework of the exposure triangle being this how to get exposure, how to get people to reach out, how to get people to know that you exist so that you can create a better brand, better work, and better network, which is... great.

And then the thing that I'm digging into and kind of developing right now is that's a lot of the external side of things in your business, you know, like the brand that people see, the network that, you know, that you have externally, and then the work that people see.

And then I The main thing that I feel like I add a lot of value just over the years of 20 years of doing consultations and sales and advertising and marketing degree and countless business books and mentor sessions and coaching is this idea that sales has always come really naturally to me.

And when I talk to people, there's a lot of internal sides of things that need work.

Once we've built this brand and this work and this network, that usually spits off more people interested.

know how to sell to them? How do you know how to guide them? And I think that's the key word is like this guide.

And I think about Donald Miller and StoryBrand and being the guide and just mindset is so important.

Mindset towards money, mindset towards success, abundance or lack, the way you come into a sales call, the way that you just set everything up can feel very transactional or very relational.

And it's a work in progress always, but I'm just, I'm realizing the importance of the mindset that we have and what are we doing internally? What's our self-talk? Do we go into these consultations with any type of like guide or script or what are we, what are we thinking? Because the best consultations I have are I get them to going from the transactional to the relational.
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