She's That Founder: Stop Being The Bottleneck and Lead Smarter with AI
Oct 1, 2026 · 11 min · 8 segments
You froze in the room. Lost your words, your footing, maybe your own content. And the advice showed up right on schedule: you just need more confidence. Sometimes your hesitation as a leader isn't a…
Dawn AndrewsHost
If this were purely a confidence conversation, like if I was speaking to a confidence expert, this is how I feel like it would go.

She needs to own her power, stand tall and breathe and walk back in." But did I lack confidence in the story that I just told you? Seriously, I had plenty of fucking confidence.

I needed to understand the people that were gathered in that room and who had influence, who followed the leader and who didn't, what had happened before I got there, and what those people needed from my two days besides the things that we had put into the agenda.

Before I assumed that knowing how to lead the session meant I understood what was happening inside it, and no power pose was gonna save me here.

And this is what's got me really fired up today and why most confidence advice drives me absolutely bananas.

Power poses, affirmations, mantras, journaling prompts, dressing differently, 30 ways to look more confident in your next meeting.

And look, maybe standing differently changes how you feel in that moment walking through the door.

Those things may help you for a moment, but they don't necessarily help you prepare for the moment.

Because a power pose can't tell you who's really making decisions, what that person cares about, what they're afraid of, what happened in that room before you walked in, what this decision touches downstream, or what objection you haven't seen coming, what you actually need to know how to do.

That's where confidence advice, like pop confidence advice, stops being useful and starts being inadequate leadership advice.

If this were purely a confidence conversation, like if I was speaking to a confidence expert, this is how I feel like it would go.

She needs to own her power, stand tall and breathe and walk back in." But did I lack confidence in the story that I just told you? Seriously, I had plenty of fucking confidence.

I needed to understand the people that were gathered in that room and who had influence, who followed the leader and who didn't, what had happened before I got there, and what those people needed from my two days besides the things that we had put into the agenda.

Before I assumed that knowing how to lead the session meant I understood what was happening inside it, and no power pose was gonna save me here.

And this is what's got me really fired up today and why most confidence advice drives me absolutely bananas.

Power poses, affirmations, mantras, journaling prompts, dressing differently, 30 ways to look more confident in your next meeting.

And look, maybe standing differently changes how you feel in that moment walking through the door.

Those things may help you for a moment, but they don't necessarily help you prepare for the moment.

Because a power pose can't tell you who's really making decisions, what that person cares about, what they're afraid of, what happened in that room before you walked in, what this decision touches downstream, or what objection you haven't seen coming, what you actually need to know how to do.

That's where confidence advice, like pop confidence advice, stops being useful and starts being inadequate leadership advice.
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