Jul 6, 2026 · 10 min · 6 segments
You've rewritten your niche a dozen times. Narrowed it, widened it, hired someone to help you position it. And it still doesn't feel right. If you've been calling this a clarity problem, this episode…
Candy MotzekHostNo entities detected.
If you've been working on your niche for more than six months and it still doesn't feel right, the problem is probably not your niche.
If you've spent a whole bunch of time trying to figure out your niche, trying to decide on your niche, trying to fine-tune your niche, the niche is not the problem.
I know that's not what you want to hear because niche feels like a strategy problem.
You can keep working on them, keep refining, fine-tuning, keep incrementally getting closer.
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If you've been working on your niche for more than six months and it still doesn't feel right, the problem is probably not your niche.
If you've spent a whole bunch of time trying to figure out your niche, trying to decide on your niche, trying to fine-tune your niche, the niche is not the problem.
I know that's not what you want to hear because niche feels like a strategy problem.
You can keep working on them, keep refining, fine-tuning, keep incrementally getting closer.