Jul 13, 2026 · 6 min · 5 segments
You've told yourself you'll raise your rates when you have more testimonials. More experience. More certainty. But the threshold keeps moving. And deep down, you already know why. If you've been…
Candy MotzekHostNo entities detected.
Most coaches that I work with are undercharging, not because they don't know their value, not because they haven't done the math, but because something underneath says they don't quite believe that they've earned the right yet.
So almost no one is talking about this directly, but today this is what we're gonna talk about, and I really wanna talk about it because it's costing you more than money.
Read the full transcript.
Create an account to read the whole episode, search across every transcript, and follow the shows you care about.
Most coaches that I work with are undercharging, not because they don't know their value, not because they haven't done the math, but because something underneath says they don't quite believe that they've earned the right yet.
So almost no one is talking about this directly, but today this is what we're gonna talk about, and I really wanna talk about it because it's costing you more than money.