Why Marketing Feels So Icky (And What to Do Instead) | Build Your Business Like a Coach Series Ep 416

You open Instagram. You start typing a post. You stop and think, "I hate this." If that's you, you don't have a marketing problem. You have the wrong marketing model. In this episode, Candy breaks down why most client creation advice was built for marketers, not coaches, and why that mismatch is what makes marketing feel so uncomfortable. She shares the story of Lindsey, an anesthesiologist turned coach, who stopped creating content and started creating conversations instead. That one shift changed how Lindsey talked about her coaching, how confident she felt doing it, and how many clients she brought in. You'll hear why coaching skills like curiosity, listening, and trust-building are actually business-building skills. And you'll walk away with one simple question to ask yourself this week. This is part of a special series on the Consistent Client Method. If you want the research behind it, grab Candy's free Coaching Business Growth Survey Report. It's based on 115 coaches across 10 countries, and it'll show you what's actually working right now. Free resources: Coaching Business Growth Survey Report Free Resources: Authority Lab Case Study