"It's Not Worth It" Is Not the Real Thought - with Tammy Nicole Ep 432

Every time you talk yourself out of something you really want, there's a belief hiding underneath it. Tammy Nicole helps women find it. I sit down with Tammy Nicole, an identity reclamation coach, speaker, and author with more than 20 years of experience in mental health. Through her signature ICU framework and the five Rs - reveal, recognize, release, reclaim, rise - Tammy helps women uncover the emotional patterns that shaped who they became, and confidently step into who they were created to be. In this conversation, Tammy shares one of the most precise things said on this show about self-sabotage: we chant-transition "I'm not worth it" into "it's not worth it" to validate the original belief. The thought that stops you sounds like logic. It isn't. It's worthiness wearing a disguise. You'll hear about the ICU framework, why the last R is always the hardest, how self-trust gets built one tiny kept promise at a time, and why Tammy's tagline - love yourself so much that love from others is a bonus - is the foundation she builds everything on. This coaching business mindset conversation is for any coach who is doing the inner work and still hitting the same wall. Grab the free course, Stop Guessing and Start Signing Clients, and start building a coaching business that's actually yours: https://candymotzek.lpages.co/vfo/ Want to see what's actually working for coaches right now? Download the free Coaching Business Insights Report 2026: https://candymotzek.lpages.co/business-growth-survey/ Ready to work with a coach? Book a free 30 minute call: https://stepintosuccessnow.com/