Oct 19, 2026 · 31 min · 10 segments
Why do so many small business blogs go quiet after two posts? In Episode 6, Tristan Brunsdon from Design Box Digital explains how to create website content that shows up in Google and turns visitors…
Tristan BrunsdonHost
So what is content? When most people hear the word, they think of a blog, articles, maybe a newsletter.
But on your website, content is everything a visitor reads, watches, or uses to make up their mind about you.
Your homepage is content, your service page is a content, your about page, your FAQs, your photos, your project galleries, your pricing information, even your contact page, all of it.
And that matters because a lot of businesses pour their energy into blog posts while their most important pages, the ones people land on when they're ready to buy, are thin, vague or years out of date.
Don't start by asking, what should I blog about? Start by asking, what does a customer need to know, see or feel before they get in touch with me? Because that's really what content is for.
It's the conversation you'd have with a customer if you could be there in person, answering their questions, showing them your work and helping them decide.
Your website just has that conversation for you at 10 o'clock at night when you're not there to take the call.
Think about the last time you hired someone for something important, a builder, a dentist, a mechanic, an accountant.
How much will it cost? How long will it take? Have they done this before? Can I trust them? What happens next? Now imagine two websites.
The second one answers every one of those questions clearly, shows real examples of their work, and explains exactly what happens when you get in touch.
That second website isn't necessarily longer and it definitely isn't fancier.
So in this episode, when I say content, I mean any page on your site that helps a customer make a decision.
So what is content? When most people hear the word, they think of a blog, articles, maybe a newsletter.
But on your website, content is everything a visitor reads, watches, or uses to make up their mind about you.
Your homepage is content, your service page is a content, your about page, your FAQs, your photos, your project galleries, your pricing information, even your contact page, all of it.
And that matters because a lot of businesses pour their energy into blog posts while their most important pages, the ones people land on when they're ready to buy, are thin, vague or years out of date.
Don't start by asking, what should I blog about? Start by asking, what does a customer need to know, see or feel before they get in touch with me? Because that's really what content is for.
It's the conversation you'd have with a customer if you could be there in person, answering their questions, showing them your work and helping them decide.
Your website just has that conversation for you at 10 o'clock at night when you're not there to take the call.
Think about the last time you hired someone for something important, a builder, a dentist, a mechanic, an accountant.
How much will it cost? How long will it take? Have they done this before? Can I trust them? What happens next? Now imagine two websites.
The second one answers every one of those questions clearly, shows real examples of their work, and explains exactly what happens when you get in touch.
That second website isn't necessarily longer and it definitely isn't fancier.
So in this episode, when I say content, I mean any page on your site that helps a customer make a decision.
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