Recorded live at Hort Connections, Georgia Stormont sits down with Hany Erian, Business Manager – Agrichemicals Australia & New Zealand at Bisley & Company, to discuss what it really takes to build lasting customer relationships and successfully grow into new markets.
After relocating to Christchurch to establish Bisley's New Zealand operation, Hany shares how persistence, preparation and genuine customer focus helped grow the business to more than $1 million in sales within six months.
Rather than simply chasing orders, Hany explains why the best salespeople become trusted advisers—understanding market trends, sharing valuable insights before customers ask, and consistently putting the customer's success first.
Whether you're selling into agriculture or any relationship-driven industry, this conversation is full of practical lessons on creating trust, adding value and becoming the person your customers call first.
- Establishing Bisley's presence in New Zealand.
- Why persistence is one of the most important sales skills.
- Using research and preparation to open new opportunities.
- Building relationships through consistency and follow-up.
- Why customers care more about what's in it for them than what's in it for you.
- How to stay ahead of market trends and provide proactive advice.
- Moving from being a salesperson to becoming a trusted adviser.
- Creating long-term partnerships instead of simply winning orders.
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In this episode, we discuss:
Hany ErianGuestGeorgia StormontHost