Winning Hearts and Minds

The stores that waste the least food often have one thing in common: engaged colleagues. In this episode of Sell More Lose Less, Colin Peacock talks to food waste expert Richard Thalemann about why engagement matters so much, and why it is so hard to sustain. They explore why people treat food differently at home and at work, the cognitive dissonance of caring about waste while being measured on sales, and why the emotional pull of charity donation rarely reaches the markdown gun. They also question league tables of donated meals, the risk of normalising surplus, and why champions of food waste fade like wallpaper unless the role keeps reinventing itself. The takeaway for retailers: make it easy, move the effort upstream, and measure what matters. More on reducing food waste in retail Engaging store associates to fight food waste Using store donations to reduce food waste * * * Hosted on Acast. See acast.com/privacy for more information.