Jun 3, 2025 · 22 min · 7 segments
Jenn loves business in the bush. She is a Best-Selling Author and commentator on all things marketing with a big heart for helping rural and regional small businesses (being a rural girl herself). She…
Jenn DonovanGuestScott RobinsonHostSome pretty incredible marketing initiatives there and not just applying that to a business in a consultancy type environment but then having a much broader impact.
So, I mean, ultralistically then, you know, what would be your ultimate vision for regional areas in Australia?
Yeah, look, I suppose from a marketer's point of view, like brand awareness is everything.
What makes you stand out? Why should I stop in your town? Certainly, you know, lots of towns have been bypassed by freeways and that sort of thing these days for ease of traffic and congestion and possibly even safety.
But you still need those, you know, grow your brand awareness of your own town so for me it would be you know putting more towns on the map I think the one thing that the biggest feedback that I got and the one from both customers and small business owners in buy from a bush business was I can't believe how much talent there is out there and you know for the other people it's like I've tried to get into you you know, get city people to buy my craft or to buy my art or buy my paintings for years and haven't been able to penetrate that.
And all of a sudden, you know, this group has appeared and, you know, everyone's got that mindset of wanting to support small rural and regional businesses.
The negative person in myself feels like we need a disaster to help rural and regional small businesses.
I feel like, you know, if things are going really well and the farm is going great and the towns are sort of just spinning their wheels and tourism is sort of up, that people kind of forget, you know, the shop small, the shop local, like we did in the pandemic and got to know our, you know, shopkeepers so well because we couldn't go out of town.
So, yeah, sometimes I get a little bit critic and go, why can't we have this all the time? Why does it take a disaster for people to sit up and, you know, go, oh, I should support these small businesses? Yeah.
So my hope is that, you know, more people just stop on those freeways in those small towns.
take a photo, tag them on social media, show people what it was that you bought from that beautiful town, whether it's a gorgeous coffee or a beautiful candle or somewhere in between, and just share the love.
Yeah, it seems to have lost a little bit of the heartland of what it was potentially created for in the first instance.
Some pretty incredible marketing initiatives there and not just applying that to a business in a consultancy type environment but then having a much broader impact.
So, I mean, ultralistically then, you know, what would be your ultimate vision for regional areas in Australia?
Yeah, look, I suppose from a marketer's point of view, like brand awareness is everything.
What makes you stand out? Why should I stop in your town? Certainly, you know, lots of towns have been bypassed by freeways and that sort of thing these days for ease of traffic and congestion and possibly even safety.
But you still need those, you know, grow your brand awareness of your own town so for me it would be you know putting more towns on the map I think the one thing that the biggest feedback that I got and the one from both customers and small business owners in buy from a bush business was I can't believe how much talent there is out there and you know for the other people it's like I've tried to get into you you know, get city people to buy my craft or to buy my art or buy my paintings for years and haven't been able to penetrate that.
And all of a sudden, you know, this group has appeared and, you know, everyone's got that mindset of wanting to support small rural and regional businesses.
The negative person in myself feels like we need a disaster to help rural and regional small businesses.
I feel like, you know, if things are going really well and the farm is going great and the towns are sort of just spinning their wheels and tourism is sort of up, that people kind of forget, you know, the shop small, the shop local, like we did in the pandemic and got to know our, you know, shopkeepers so well because we couldn't go out of town.
So, yeah, sometimes I get a little bit critic and go, why can't we have this all the time? Why does it take a disaster for people to sit up and, you know, go, oh, I should support these small businesses? Yeah.
So my hope is that, you know, more people just stop on those freeways in those small towns.
take a photo, tag them on social media, show people what it was that you bought from that beautiful town, whether it's a gorgeous coffee or a beautiful candle or somewhere in between, and just share the love.
Yeah, it seems to have lost a little bit of the heartland of what it was potentially created for in the first instance.
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