Hayley Westoby on Scammy Instagrams, Candles and Obama

The people who win the AI boom won't be the ones who mastered AI first. Hayley Westoby has a different bet. Hayley spent 12 years inside some of Australia's biggest agencies before leaving to build a pay-as-you-go marketing agency now working with TikTok and CommBank. She sits down with Lach Bradford to talk about why the brands pulling ahead are building what AI can't: communities, real-world experiences and a voice nobody else can copy. In this episode: \- Why AI can draft the plan but can't fill the room \- The client dinner where every candle got banned on the day, and how her team saved it in 10 minutes \- Why a polished Instagram and a mismatched website reads like a scam \- The "psychology of free" and why helping with no agenda brings clients back years later \- Obama's 51% rule for making decisions before you feel ready \- Why confidence comes after you start, not before 🎁 Win $250: fill out the #seen survey https://forms.gle/UnjrRLCrngHxteXd8 💬 Join the #seen community https://skedsocial.com/seen-community/?utm\source=podcast&utm\medium=social&utm\campaign=seen-newsletter&utm\content=hayley-westoby-ep-NN 📩 Get the #seen newsletter https://skedsocial.com/seen Connect with Hayley: LinkedIn: https://www.linkedin.com/in/hayleywestoby/ Gambit Collective: https://www.linkedin.com/company/gambitcollective/ #seen is brought to you by Sked Social, the social media scheduling and approvals platform for brands and agencies. Hosted by Lach Bradford. https://skedsocial.com