070: 6 Things Business Owners Get Wrong About Growth, Money, and Selling Someday

Episode Summary Only 20 to 30% of businesses that go to market ever actually sell. Of the ones that do sell, most owners aren't happy with the outcome a year later. Somewhere between those two numbers sits a set of assumptions that feel true right up until the moment they cost you. In this episode, Adam and Steve Burton walk through six misconceptions they hear constantly from business owners: about dependency, personal finances, taxes, life after the exit, timing, and industry multiples. Each one feels reasonable in the moment. Each one quietly limits what an owner actually...