Millennials vs. Gen Z: How They Spend, Scroll and Shop

Hi, everyone.

This is Scalable, a weekly show about the business of the creator economy.

I'm Kaya Erye.

And I'm Jasmine Enberg.

Every Thursday, we take you beyond the headlines to tell you what's happening, what it means, and why it matters.

Betches is turning 15 this year.

As millennial women ourselves, this is both such an exciting milestone and [laughs] makes us feel really old.

We now reach one in two young women online.

This year, revenues are up 70% year over year.

The NFL told me we have the most coveted audience in the industry.

We're going to discuss some of the similarities and differences between millennials and Gen Z, who also now make up a big part of Betches' core audience.

And sorry in advance to Gen Z, it's not all as different as you would like to think.

[upbeat music]

Hi, Jasmine.

Hi, Kaya.

And hi, everyone.

Thank you so much for tuning into Scalable, our weekly show about the business of the creator economy.

Betches is turning 15 this year.

That means the quintessential millennial woman media brand is now half as old as the youngest millennials, who will turn 30 this year.

As millennial women ourselves, this is both such an exciting milestone and [laughs] makes us feel really old.

[laughs]

Later in the show, we'll go deeper into Betches' business and growth ambitions with Maggie Milnamow, who is the new chief commercial officer at Betches, whose voice you just heard at the top of the episode.

Maggie previously worked at Business Insider and The New York Times, and she told us that Betches now reaches one out of every two young women online.

And this year, revenue is also up 70% from 2025.

But to kick things off, we're going to discuss some of the similarities and differences between millennials and Gen Z, who also now make up a big part of Betches' core audience.