Ep 28: How One Positioning Shift Unlocked Four-Figure DMs and Bigger Sales with Helen Thacker

Helen shares her inspiring journey from feeling trapped in her niche to becoming a positioning expert, emphasising the importance of foundational positioning, authentic communication, and strategic content. Discover how to unlock your unique authority and simplify your marketing to attract ideal clients effortlessly. **Key Topics** - The importance of foundational positioning and ingredients in marketing - Helen Thacker's personal journey from feeling trapped to success - The role of authenticity and confidence in selling - Using questions to uncover your unique market position - The impact of strategic content and DMs in business growth **Key Takeaways** - Small tweaks in positioning can make a big difference in business success - Authentic communication builds trust and attracts ideal clients - Focusing on the core problem you solve is key to effective marketing - Your unique approach and methodology are your biggest authority - Consistent, strategic content creates a system that nurtures leads and sales **Sound Bites** "Small tweaks in positioning make all the difference" "Your methodology is your biggest authority" "Focus on the core problem your clients desperately need solved" **Resources:** Exclusive masterclass with Helen: The 2 missing pieces in your marketing that explain why you’re not being seen or chosen: https://www.helenthacker.com/marketing-gold **About Me Kier Adair:** I’m a Visibility Expert, Brand Photographer, Keynote Speaker, and Best-Selling Author, passionate about empowering women to step up with confidence, speak out with clarity, and be seen for who they truly are. I founded **The Speak and Shine Collection**, a community designed to help women take the stage, share their voice, and create powerful visual assets that elevate their speaking careers. What began as a platform has grown into a movement — one built on visibility, opportunity, and connection, with women uplifting each other every step of the way. Before launching my business, I spent more than two decades at Marks & Spencer Plc, leading Visual Merchandising across Central Europe as part of the International Group. That experience shaped my understanding of visual branding, audience impact, and the power of showing up fully. Now, I blend my creative eye, strategic insight, and passion for women’s empowerment to help my clients move from unseen and unheard to unstoppable. **Connect with Me:** Website: kieradair.com LinkedIn: /kier-adair Instagram: /kier\_adair/ **About Helen Thacker:** Helen is the UK’s number one Positioning Expert and specialises in helping expert women coming into the coaching industry to permanently switch the way they talk about their work. It means that they finally get their audience to understand the depth, impact and value of what they do and allows them to build a premium business where they become known for one core thing. She has been a solo CEO for 23 years through several 6-figure+ businesses and is a mum to two boys and married, living in the Leicestershire countryside. She’s crazy about fitness, travel and great food. **Connect with Helen:** Instagram: /helenthacker