Bringing Modern B2B Marketing to Old-School Manufacturing

All right, welcome to a special series of episodes of Sales Pipeline Radio.

My name is Matt Hines.

Thanks so much for joining us.

We are here live in Boston, Massachusetts.

We are here at the Webflow Conference for the next couple days.

Very excited to be here.

Boy, they got a lot of really interesting things going on.

It's fascinating always to see in in person like what people are doing with ai as part of their message what people are doing with ai as part of the conference um it's this morning i woke up and despite the fact that cartney it's late 2026 and all this ai stuff is happening we're still putting flyers under hotel room doors i'm still getting the same door drops that i've been getting for years

if it's not broke don't fix it right well i mean

really i mean you think about like the proliferation of content that is around us and the proliferation of ai slop and the fact that we still prioritize getting together in person.

Absolutely.

And I think it's becoming more and more important, especially in, you know, the kind of work that we're doing where you're selling into it's considered purchases.

You've got a lot of people that are engaged.

It's still a relationship business.

Trust and credibility is still a key part of making that work.

So true.

Well, we just jump right into it.

We've got a series of episodes we're recording here for Sales Pipeline Radio at the Webflow Conference.

So thank you to Alice and Dave and the team for making this possible.

If you're listening outside of the show and recording us as you do so, glad to have you here.

And very excited.

Our very first guest in the podcast booth here is Courtney Pierce.