Your company knows its numbers inside out. But does it actually know its people?

The fastest way to waste talent is to treat people like a demographic. We sit down with Rick Beaton, CEO and founder of Elevait Labs , to unpack a big claim with real-world stakes: if we can understand an individual properly, we can build better companies, better services, and a better society. If you care about AI for good, human capital, leadership development, employee retention, and building resilient cultures, you’ll get plenty to think about.  Rick’s story runs from Cambridge PhD research into corporate identity, through decades advising boards and CEOs, to building an Agentic AI platform designed to pull together the “facets of the diamond” that make up a person. He shares how personality science like the Big Five traits can inform role fit, why adaptability can be learned even when temperament makes it harder, and why startup cultures break when founding teams are wired too similarly or don’t have clear behavioural guardrails. Subscribe, share this with a founder or people leader, and leave a review telling us: what would you personalise first in your organisation? To catch-up on previous SaaS Stories episodes, simply visit us at Hat Media. Send us Fan Mail