Jun 7, 2026 · 25 min · 11 segments
Drought was crippling the family’s lucerne farm in 2020 when Russell Jenner brightened his wife Jenny’s day with a bunch of store-bought sunflowers. Unknowingly, he planted the seeds for Kalbar’s…
Jenny JennerGuest
Terry CowleyHostNo entities detected.

We were blessed with beautiful weather for the weekend, which is when you're holding an outdoor event, that's one of the main things that can ruin it.

We run it over three days and we spend a fair bit of time setting up beforehand.

And during the last 12 months, we've planted grass walkways to make it more comfortable for people rather than just walking through a paddock.

where you've got dirt so if you do get a bit of rain it gets a bit muddy so we've increased the accessibility in that regard but we set up lots of props in the fields for people to take photos with so swings big picture frames we had couches all sorts of different things trailer as a viewing platform with stairs that you could climb up so you look out over the sunflowers lots of you know just funny photo opportunities for people and they really do enjoy that we also do have a sensory garden a free children's activity hub where they can do arts and crafts face painting we have market stalls food we have long lunches and a dinner and live music, and then we do workshops, art and craft workshops as well, which people pre-book.

We have a beautiful yellow helicopter, which gives joy flights over the farm and the surrounding farmland, which is very popular.

So people can capture those family shots in the sunflowers, which is really amazing.

I guess it's the Insta generation, isn't it? If you can create something that people want to be photographed with, they seem to love coming and doing that, don't they? It's a big thing.

And we had a lot of new people this year that had never been to the festival before.

We were blessed with beautiful weather for the weekend, which is when you're holding an outdoor event, that's one of the main things that can ruin it.

We run it over three days and we spend a fair bit of time setting up beforehand.

And during the last 12 months, we've planted grass walkways to make it more comfortable for people rather than just walking through a paddock.

where you've got dirt so if you do get a bit of rain it gets a bit muddy so we've increased the accessibility in that regard but we set up lots of props in the fields for people to take photos with so swings big picture frames we had couches all sorts of different things trailer as a viewing platform with stairs that you could climb up so you look out over the sunflowers lots of you know just funny photo opportunities for people and they really do enjoy that we also do have a sensory garden a free children's activity hub where they can do arts and crafts face painting we have market stalls food we have long lunches and a dinner and live music, and then we do workshops, art and craft workshops as well, which people pre-book.

We have a beautiful yellow helicopter, which gives joy flights over the farm and the surrounding farmland, which is very popular.

So people can capture those family shots in the sunflowers, which is really amazing.

I guess it's the Insta generation, isn't it? If you can create something that people want to be photographed with, they seem to love coming and doing that, don't they? It's a big thing.

And we had a lot of new people this year that had never been to the festival before.
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