Oct 20, 2026 · 17 min · 11 segments
Send us Fan Mail You spend hours creating a concept your client could not have pulled together on their own: the mood board, the draft concept, the…
You've presented a mood board, a draft concept, maybe a framework or a material selection schedule, and the client loves it.
Then though, quietly, unbeknownst to you, they upload everything into an AI tool and they say, make this cheaper.
Client comes back to you and says, thanks so much, I've decided to go another way.
And then later, at some point in time down the track, you discover they took your design to someone else or they used AI to develop it and build it themselves.
Who owns that work now and what could you have done differently to avoid that happening? This is such a common question that comes across my desk and I'm going to dive into this in today's episode of the podcast.
If you haven't encountered an issue like this yet in your own business, you probably know somebody who has.
You've presented a mood board, a draft concept, maybe a framework or a material selection schedule, and the client loves it.
Then though, quietly, unbeknownst to you, they upload everything into an AI tool and they say, make this cheaper.
Client comes back to you and says, thanks so much, I've decided to go another way.
And then later, at some point in time down the track, you discover they took your design to someone else or they used AI to develop it and build it themselves.
Who owns that work now and what could you have done differently to avoid that happening? This is such a common question that comes across my desk and I'm going to dive into this in today's episode of the podcast.
If you haven't encountered an issue like this yet in your own business, you probably know somebody who has.
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