Oct 20, 2026 · 13 min · 8 segments
AI is changing the way we work. But I’ve been thinking about what happens to us when the things we’ve spent years becoming good at begin to change*.* What happens when you’ve spent twenty years…
Jasna BurzaHost
And today we have to address a growing concern of AI and how unsettling the pace of change is.
I was talking to my marketing director recently, and she was telling me how much AI is changing video editing alone, because that's some of the parts of the work that she does for me.
Things that used to take hours or sometimes even days can now be done, gosh, in minutes.
and also the work that used to require hiring someone, can now be done with such a simple tool.
And as we were talking, I started thinking about all the jobs all of the jobs that are changing because of this.
And I started thinking about the people and their roles and not just video editors, but writers, designers, business owners, and even people like me who work as coaches.
For example, what comes to mind is designers, architects, entire IT departments, stylists, et cetera, et cetera.
What does this mean for my future? Will this work still be needed? Will my work still be needed? And how am I supposed to keep up with everything changing so insanely quickly? And I want to talk about this today because I think we're living through a time that's both exciting and also a little scary.
Listen, none of us knows exactly what the future will look like, which jobs will change or disappear.
But one thing that seems pretty clear to me We can't assume that the way we've always done things is the way we'll continue doing them.
And today, someone can open any AI solution, chat GPT quad, and ask for advice about their business, their relationships, or difficult decisions that they're facing.
They can get an answer in seconds without having to make an appointment or pay someone.
And I think that there's actually, this is for me, wonderful in so many different ways because they have access to something they normally wouldn't have had, but also think there's something very special about a real human relationship, which I think will become the luxury.
I get to know the patterns, the fears, and the things that they sometimes can't even see about themselves, the questions that they would never even know how to ask.
And today we have to address a growing concern of AI and how unsettling the pace of change is.
I was talking to my marketing director recently, and she was telling me how much AI is changing video editing alone, because that's some of the parts of the work that she does for me.
Things that used to take hours or sometimes even days can now be done, gosh, in minutes.
and also the work that used to require hiring someone, can now be done with such a simple tool.
And as we were talking, I started thinking about all the jobs all of the jobs that are changing because of this.
And I started thinking about the people and their roles and not just video editors, but writers, designers, business owners, and even people like me who work as coaches.
For example, what comes to mind is designers, architects, entire IT departments, stylists, et cetera, et cetera.
What does this mean for my future? Will this work still be needed? Will my work still be needed? And how am I supposed to keep up with everything changing so insanely quickly? And I want to talk about this today because I think we're living through a time that's both exciting and also a little scary.
Listen, none of us knows exactly what the future will look like, which jobs will change or disappear.
But one thing that seems pretty clear to me We can't assume that the way we've always done things is the way we'll continue doing them.
And today, someone can open any AI solution, chat GPT quad, and ask for advice about their business, their relationships, or difficult decisions that they're facing.
They can get an answer in seconds without having to make an appointment or pay someone.
And I think that there's actually, this is for me, wonderful in so many different ways because they have access to something they normally wouldn't have had, but also think there's something very special about a real human relationship, which I think will become the luxury.
I get to know the patterns, the fears, and the things that they sometimes can't even see about themselves, the questions that they would never even know how to ask.
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