The End of Traditional SEO: Jason Kocina on Getting Found in the Age of AI

Marketing channels have changed dramatically since Jason Kocina began helping companies build websites in the 1990s, but he argues that the foundation of effective marketing remains the same. The Publicity.com partner and digital marketing president joins Ryan Alford to explain how businesses can protect their visibility as audiences move from traditional search engines to AI-generated answers. Ryan and Jason explore the evolving relationship between earned media, SEO, content marketing, paid advertising, social media, and sales automation. Jason explains why companies need documented messaging, a clearly defined audience, and consistent brand language before an agency or AI platform can market them effectively. They also discuss how skilled professionals use AI to work faster without sacrificing originality, strategy, or human judgment. This episode gives business owners a practical approach to choosing marketing channels, building authority, and remaining discoverable as search behavior continues to change. POWER YOUR BUSINESS WITH HIGHLEVEL HighLevel helps businesses manage leads, automate follow-up, book appointments, and use AI to keep opportunities moving. Start your 30-day free trial using Ryan’s link: https://www.gohighlevel.com/ryanalford TOPICS COVERED - Jason Kocina’s experience in digital marketing - The similarities between the internet revolution and AI - Declining organic search traffic - Referral traffic from ChatGPT, Gemini, and Grok - AI visibility and the future of SEO - Creating consistent company messaging - Earned media and third-party credibility - Public relations, paid media, and content marketing - Selecting channels based on the target customer - Marketing automation and sales follow-up - Using AI to improve professional efficiency - The marketing fundamentals that never change CONNECT WITH JASON KOCINA Publicity.com: https://www.publicity.com/ About Publicity.com: https://www.publicity.com/our-story/ Marketing Resources: https://www.publicity.com/publicity-resources/ The CEO’s Guide to Marketing: https://greenleafbookgroup.com/titles/the-ceos-guide-to-marketing LinkedIn: https://www.linkedin.com/company/media-relations-inc-/ CONNECT WITH RYAN ALFORD AND RIGHT ABOUT NOW Right About Now: https://www.ryanisright.com/ Ryan Alford: https://www.ryanalford.com/ Instagram: https://www.instagram.com/ryanalford/ LinkedIn: https://www.linkedin.com/in/ryan-alford/