How Designers Keep Their Creativity in an AI World

What does it actually look like when a world-class creative director puts AI to work — without losing an ounce of her signature style?  In this episode of *Reshaping Workflows with Dell Pro Precision and NVIDIA RTX GPUs*, host Logan Lawler and co-host Cindy Olivo sit down with London-based creative director and graphic designer Tina Touli for one of the most honest, grounded conversations about AI and creativity you'll hear. Tina runs a multidisciplinary studio spanning print, branding, typography, 3D, motion, and large-scale installations — and she uses her Dell Precision 5690 to power all of it. Hear how she pairs tools like Adobe Firefly, Runway, and Topaz into a workflow that's genuinely her own, using AI to generate thousands of variations in minutes — and then rebuilding them by hand to stamp them with her personality. From kinetic type projected onto a building in Rome, to a library of etching-style illustrations produced under impossible deadlines, Tina reveals exactly how she ideates, iterates, and creates — and why she believes AI is like a pilot's license: powerful only in the hands of someone who's done the work to earn it. Watch the full episode now and discover how to make AI work for your creative voice. *You can also watch this and all previous episodes* here*.* *Follow Us* - *LinkedIn* @DellTechnologies - *Twitter* @DellTech - *YouTube* @DellTechnologies - *LinkedIn* @NVIDIA - *Twitter* @NVIDIA - *Instagram* @NVIDIA - *Facebook* @NVIDIA *Presented by Dell and NVIDIA* https://www.dell.com/precisionai https://www.dell.com/dellpromax https://www.dell.com/nvidia-ai Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.