Jul 7, 2026 · 27 min · 11 segments
When a leader says, “We need to get our name out there,” what are they really asking for? In this episode of *Reputation Room*, Andy Hallmark talks with Jon Miller, vice president of client service…
Andy HallmarkHost
So you've said in the past that the real work is earning enough trust that clients will tell you what is really going on.
Why is that so important before you can recommend PR, advertising, marketing, or anything else?
Well, at the end of the day, we're, we're professionals in a professional service business, and you wouldn't go into your doctor or your attorney or your accountant and tell half the story or only describe part of your symptoms or what have you.
And, you know, you can be very honest but not be transparent, and you can be, you know, transparent and not fully honest.
So the combination of the two is really the, the, the power, and you and I both know and have both run into situations where we kind of have half the story or two-thirds of the story.
We give recommendations based on our best thinking, and the recommendations aren't right because we frankly didn't know the full story.
So you've said in the past that the real work is earning enough trust that clients will tell you what is really going on.
Why is that so important before you can recommend PR, advertising, marketing, or anything else?
Well, at the end of the day, we're, we're professionals in a professional service business, and you wouldn't go into your doctor or your attorney or your accountant and tell half the story or only describe part of your symptoms or what have you.
And, you know, you can be very honest but not be transparent, and you can be, you know, transparent and not fully honest.
So the combination of the two is really the, the, the power, and you and I both know and have both run into situations where we kind of have half the story or two-thirds of the story.
We give recommendations based on our best thinking, and the recommendations aren't right because we frankly didn't know the full story.
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3 of 6
Advertising Can’t Create Trust
He questions advertising's power to build credibility.
Hidden Motives Inside Companies
Leaders often hide true motives from agencies.
PR Versus Advertising Explained
He explains money difference between PR, advertising.
+3 more clips · 5 min 11 sec of audio in all
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