111: Kristy-Lea Westgeest — When Group Work Isn’t the More Sustainable Business Model

A behind-the-scenes conversation about choosing a business model based on how you actually work best — rather than assuming that moving from one-on-one to group work will automatically make your business more sustainable. In this episode, I’m joined by Kristy-Lea Westgeest, a fine artist and consultant who combines creativity, intuition, and her background in tech to support artists and holistic practitioners in navigating their businesses. What we explored: • Why shifting from one-on-one to group work actually led Kristy-Lea to overgive • Building around the way you naturally support people best • Why one-to-many often works better after demand has already been validated • Using real engagement and client requests as data for what to build next • Following existing demand instead of assuming you need more visibility A sustainable business model isn’t automatically the one that serves more people at once. Sometimes the better next step is getting clearer about what already works — for you and for the people you serve. Kristy-Lea's links: → Website: https://www.kristyleawestgeest.com/ → Print Club: https://www.kristyleawestgeest.com/soul-space-sanctuary Sophie’s links: 👁️ Work with me: bio.site/ren.wellbeing 👁️ Follow along on Instagram: https://www.instagram.com/ren.wellbeing/ 👁️ Everything else: https://www.ren-wellbeing.com/ 🤍