Aug 12, 2026 · 26 min · 7 segments
AI regulation is taking shape across the U.S. — but states are taking markedly different approaches. In this episode of RegFi, co-hosts…
Caroline StapletonHost
Sherry SafchukHostJerry BuckleyHostAnd As I have listened to your explication of the Utah law, it does strike me that if an entity were offering agentic AI services to assist a consumer, I can't imagine that they wouldn't be disclosing in depth what they were doing and getting the consumer's consent because they are acting as the agent for the consumer.
Particularly if there's going to be, in your scenario, an agentic scenario, an authorization for that agent to be able to go out and transact or make decisions on that consumer's behalf.
You know, it'll be important for the companies too, not just as a consumer protection requirement.
But I think it's worth noting that the general focus of all of this AI legislation, which has been enacted so far, as financial services are concerned, has been on the use of AI to make decisions about what terms and conditions might apply to financial products and services offered to consumers by providers.
The legislation does not appear to be oriented toward the use of AI agents by consumers themselves.
As my colleagues know, empowering consumers with AI agents acting at their direction and in their interest only will, I think, be beneficial both to consumers and to providers of financial services and benefit the economy as a whole, making our financial system safer and more resilient.
And I have joined AIR with the goal of helping to shape that regulatory framework to make this possible.
Coming back to the executive order's call for a national policy framework for artificial intelligence, consumer financial services is already highly regulated at the national level, at both the CFPB as well as at the Fed, the OCC, the FDIC, and the National Credit Union Administration.
We at AIR will be urging these agencies to take a lead in developing guidance or promoting guidance for how AI can be used by consumers for the benefit of consumers.
In the months ahead, we hope to bring together AI developers, consumers, financial services providers, and observers from the federal and state regulatory agencies to consider what framework should be put in place to provide the guidance to those who are seeking to develop consumer financial AI agents, which will be available to consumers who want to engage them.
And As I have listened to your explication of the Utah law, it does strike me that if an entity were offering agentic AI services to assist a consumer, I can't imagine that they wouldn't be disclosing in depth what they were doing and getting the consumer's consent because they are acting as the agent for the consumer.
Particularly if there's going to be, in your scenario, an agentic scenario, an authorization for that agent to be able to go out and transact or make decisions on that consumer's behalf.
You know, it'll be important for the companies too, not just as a consumer protection requirement.
But I think it's worth noting that the general focus of all of this AI legislation, which has been enacted so far, as financial services are concerned, has been on the use of AI to make decisions about what terms and conditions might apply to financial products and services offered to consumers by providers.
The legislation does not appear to be oriented toward the use of AI agents by consumers themselves.
As my colleagues know, empowering consumers with AI agents acting at their direction and in their interest only will, I think, be beneficial both to consumers and to providers of financial services and benefit the economy as a whole, making our financial system safer and more resilient.
And I have joined AIR with the goal of helping to shape that regulatory framework to make this possible.
Coming back to the executive order's call for a national policy framework for artificial intelligence, consumer financial services is already highly regulated at the national level, at both the CFPB as well as at the Fed, the OCC, the FDIC, and the National Credit Union Administration.
We at AIR will be urging these agencies to take a lead in developing guidance or promoting guidance for how AI can be used by consumers for the benefit of consumers.
In the months ahead, we hope to bring together AI developers, consumers, financial services providers, and observers from the federal and state regulatory agencies to consider what framework should be put in place to provide the guidance to those who are seeking to develop consumer financial AI agents, which will be available to consumers who want to engage them.
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