U.S. radio’s stability gains value as digital habits weaken

In episode 544 of the RedTech Daily Podcast, Marguerite Clark examines the current state and developments in the radio and audio industry. The episode begins with an introduction highlighting the stability of U.S. radio alongside evolving digital habits among listeners. Marguerite then discusses NAB's Radio Ready campaign, which focuses on enhancing radio's presence in connected cars. The episode also covers the record-breaking listenership in the U.K. radio industry, emphasizing its significance and implications. The episode concludes with closing remarks and an invitation to explore further content and updates at redtech.pro. (0:00) Introduction and U.S. radio stability & digital habits (0:57) NAB's Radio Ready connected-car campaign (1:20) Record-breaking U.K. radio listenership (1:45) Closing remarks and website promotion