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Jake Cohen, president of the Daniels Corporation, shares development lessons from Daniels’ 42-year history as a vertically integrated development and construction company that has delivered over 40,000 homes, including purpose-built rentals, more than 15 seniors residences, and 7,800 affordable housing units, notably through work with Toronto Community Housing in Regent Park. He describes his intentional career path from site labor and pre-delivery inspections to head office roles, emphasizing a culture of craftsmanship and detail. Cohen highlights customer care, service, and warranty as an undervalued function that provides essential feedback for better upfront design, leading to Daniels’ Accessibility Design Standard and broader universal design practices informed by lived-experience testing. He discusses balancing customization with scalable processes, prioritizing people over process, planning master-planned communities with long-term operations in mind, interest in faster low-rise family housing, and the importance of patience in development. He also cites reducing market uncertainty as key to improving housing affordability conditions.
Daniels Corporation Overview
Quality and Craftsmanship
Undervalued Customer Care
Customization vs Scale
People vs Process
Starting from Scratch Principles
Accessibility Design Standard
Industry Trends Ahead
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