Link In Bio’s Rachel Karten: Substack Star & Social Media Expert

[upbeat music] Hi, everybody.

You're listening to Radio Cherry Bombe, and I'm your host, Kerry Diamond, coming to you from Los Angeles.

Today's guest is Rachel Kartin, the social media strategist, writer, and creator of the must-read Substack newsletter, link in bio.

Rachel is one of the smartest people thinking about social media today.

The Cherry Bombe team and I love her newsletter, as do thousands of folks curious about social media strategy, trends, and best practices.

Rachel, who's a Bon Appétit alum, breaks down what's happening on Instagram right now, why follower counts don't mean what they used to, why short-form video matters so much, and how brands can think about feed, stories, DMs, and community in a smarter way.

We also talk about Substack, Facebook's possible comeback, the pressure to be everywhere, and why doing less but doing it with intention might be the way forward.

If social media is part of your job, you don't want to miss this conversation.

Also, Rachel is on the Cherry Bombe 2026 Power List, which just dropped last week.

Visit cherrybombe.com to learn more about Rachel and the other creatives and visionaries on the list.

You can find the link in our show notes.