Purpose and Profit: The Sustainable Therapy Practice Podcast
Aug 11, 2026 · 29 min · 11 segments
The word *leadership* is about two hundred years old. The word underneath it — *lead* — is ancient, and it was never meant to command. It meant to guide. To go before someone. To set them on their…
Cecilia MannellaHost
What if I told you that therapy is actually rooted in leadership skills? I wonder how do you react? Do you agree with me? Or is there a part of you that's really challenged by that and don't agree with me? Today's is one episode out of four.

I'm doing a leadership series around how does leadership show up in therapy practice? How does it show up in the clinical work that we do? And how does it show up really in how we run our practice as a business? So I'm really glad that you're here and you're willing to join me in this conversation.

Usually when the word leadership shows up, there is a lot of opinions and pushback sometimes, or people have a lot of experience of really poor leadership and want a pendulum swing in the opposite direction.

So I thought it'd be a really great topic to dive into because I think that as therapists who own a business, who own a practice, we're kind of in this very unique position in that we are rooted in this like clinical skill set in helping clients and And at the same time, we're trying to grow a business.

And this is what I talk a lot about is the shift between clinician to CEO or business owner and how that can be confusing and hard at times.

And this whole podcast is about helping you transition between these two positions as seamlessly as possible and to really see yourself as the leader of your practice and And so I thought it'd be a really great topic to dive into.

And I'm doing this in a four part series because I, one, I have a lot to say about it.

And two, there's different aspects of leadership that we need to explore together.

And the first thing I wanted to start with is how do we define leadership? And so as a narrative practitioner, I...

And I know the words that you use define your reality and the words that clients use define the reality.

And as someone who is bilingual and has lived in different cultures, language has become very, very important in the work that I do.

And I really lean into the understanding of words and language and how we use them.

And I wanted to dive into this idea of, you know, what does actually leadership mean? Like if we go back to the roots of the word, right? If we go back to really diving into where does this word actually really come from? And how are we using it? And is it being used in a way that is really...

still connected to the original use of the word or has it evolved over time? Because what I know to be true from the clinical work that I do, language shifts and change and the definitions we use of certain words actually evolve over time.

And how we use something today is actually not really the origin of those words.

And because it's evolved over it just changes how we see things, right? Again, our words kind of create our reality.

What if I told you that therapy is actually rooted in leadership skills? I wonder how do you react? Do you agree with me? Or is there a part of you that's really challenged by that and don't agree with me? Today's is one episode out of four.

I'm doing a leadership series around how does leadership show up in therapy practice? How does it show up in the clinical work that we do? And how does it show up really in how we run our practice as a business? So I'm really glad that you're here and you're willing to join me in this conversation.

Usually when the word leadership shows up, there is a lot of opinions and pushback sometimes, or people have a lot of experience of really poor leadership and want a pendulum swing in the opposite direction.

So I thought it'd be a really great topic to dive into because I think that as therapists who own a business, who own a practice, we're kind of in this very unique position in that we are rooted in this like clinical skill set in helping clients and And at the same time, we're trying to grow a business.

And this is what I talk a lot about is the shift between clinician to CEO or business owner and how that can be confusing and hard at times.

And this whole podcast is about helping you transition between these two positions as seamlessly as possible and to really see yourself as the leader of your practice and And so I thought it'd be a really great topic to dive into.

And I'm doing this in a four part series because I, one, I have a lot to say about it.

And two, there's different aspects of leadership that we need to explore together.

And the first thing I wanted to start with is how do we define leadership? And so as a narrative practitioner, I...

And I know the words that you use define your reality and the words that clients use define the reality.

And as someone who is bilingual and has lived in different cultures, language has become very, very important in the work that I do.

And I really lean into the understanding of words and language and how we use them.

And I wanted to dive into this idea of, you know, what does actually leadership mean? Like if we go back to the roots of the word, right? If we go back to really diving into where does this word actually really come from? And how are we using it? And is it being used in a way that is really...

still connected to the original use of the word or has it evolved over time? Because what I know to be true from the clinical work that I do, language shifts and change and the definitions we use of certain words actually evolve over time.

And how we use something today is actually not really the origin of those words.

And because it's evolved over it just changes how we see things, right? Again, our words kind of create our reality.
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